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Artists Ask Questions About Art Marketing

Artists of all levels have similar questions. These are answers I wrote for an interview in author Barney Davey’s Blog.

How is it different for artists these days from a decade ago?

The quantum change has been the impact of technology. It’s a double-edged sword. On the plus side, you can reach more people without leaving your studio. On the other hand, there is more competition and more complexity. Artists need to be able to navigate cyberspace as easily as the bricks and mortar world.

Technology has changed the way people find art. Now there are thousands of web sites to browse and comparison-shop without leaving home.

Technology has changed the way artists, art professionals and galleries promote. A web presence and involvement in social media are no longer optional.

Technology has changed the way artists offer art. It’s now easy to create digital versions of originals on various substrates, in various sizes, on demand without resorting to upfront expense for production or dealing with storage.

Technology has changed the way we communicate. We live in a nano second world where speed can supplant quality.

I remind artists that technology is a tool to spread the word, not a replacement for communication person-to-person.

What things have not changed, i.e., need for an artist’s statement, a résumé, and so forth?

The more things change, the more they remain the same. The human element is still the core of making, appreciating and marketing fine art. Even art mediated by technology starts with an idea in the artist’s mind.

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