What is Google Merchent Center?
Google Merchant Center is a new service that makes it easy to upload and manage the Product listings you want to appear in Google Product Search, AdWords, and other Google properties.
Previously, you may have used Google Base to upload and manage Product listings. Google Base is still available for other types of structured content, but the Google Merchant Center provides a better, optimized experience specifically for merchants. The Merchant Center is where we’ll continue adding features and improving the tools for uploading and managing product listings.
What Google Merchant Center does?
Google Merchant Center is for those who want to submit products and sell them through Google. It used to be called Google Base. Google Merchant Center is where you upload feeds, check item status, and get information about how well your listings are doing. Your products uploaded to Google Merchant Center feed the searches that other people do for products they want to buy. For example, suppose someone wants to buy some dog toys. Starting at Google’s home page and clicking on “Shopping,” they’ll see a page like in the first screen shot. After typing “dog toys” into the search box and hitting enter they’ll be taken to a listings page.