A blog can be the cornerstone of an SME’s social media strategy. Twitter, Facebook, Linkedin and My Space all play their part, but the blog is often what the other social media outlets are pointing towards.
So why does your SME need a blog, where can you get one, and how do you go about creating it?
This step-by-step guide takes you through the stages of setting up a blog before you get to write any content.
Having a blog allows you to communicate clearly and quickly with your customers in your own style. If you’ve got new offers to make people aware of, if you’re changing part of your business, or you just want to keep people up-to-date then a blog is the best way to do it.
Newsletters are costly, infrequent and cannot keep up with breaking news. Blogs are free, you can post as often as you like and with a blog your company becomes immediately open and accessible to its customers.
Your blog needs to occupy some space on the internet and there are a few ways to get your hosting space.
• Include a blog in your existing website. It may be necessary to buy a little extra space to set up the blog if you are taking this option and you will definitely need to speak to your web designer.
• Use a free hosting service such as WordPress or Blogger.